Mark it once you can do it without this page open.

How to do it

  1. List people you already know in or near the field: former coworkers, classmates, friends of family.
  2. Send a short message asking for twenty minutes of their advice about their work, not for a job.
  3. Prepare three questions, such as what do you wish you had known starting out.
  4. Keep the call or coffee to the time you asked for, and ask who else they would suggest you talk to.
  5. Send a thank-you within 24 hours mentioning one thing they said.
  6. Keep a simple list of contacts and check in every few months with news, a useful link or congratulations.
  7. Keep your professional profile and resume current so people can recommend you easily.
  8. Offer help back: an introduction, a reference, or sharing something useful.

Common mistakes

  • Only reaching out when you need a job.
  • Opening a message to a stranger by asking for a job or a referral.
  • Running over the time you asked for.
  • Never following up.

Quick self-check

Three questions. Your last score is kept in this browser.

1. What should you ask a contact for first?
2. When should you send a thank-you?
3. What keeps a network alive?

Teach this to someone

A one-page sheet for showing a friend, a roommate or a kid: what to say, what to show, and one question to check it landed.

Last reviewed . First published .